The Vacancy Project
From vacant to vibrant.
Ever noticed all the empty storefronts and vacant lots in Petaluma’s downtown core? We have — and we’re doing something about it.
Many owners want to bring their property back to life, and we’re here to help make that happen: advancing policy, unlocking funding, and building the coalition needed to turn empty spaces into vibrant ones.
The vacancy walk
Walk with us from the train station down D Street into downtown.
Here’s what we see.
Petaluma has a vacancy problem
Dozens of vacant lots and buildings sit near downtown — some for decades. The good news: every one is an opportunity to reinvest. See the map.
Vacancies hurt everyone.
- Blight, graffiti, and nuisances increase
- Property values and city revenue fall
- Neighborhoods decline and investment dries up
How vacancies drain momentum from downtown.
Left unchecked, vacancies feed on themselves — less foot traffic, falling property values, stalled investment. The same thing happens when growth gets pushed to the edges of town instead of reinvested in our downtown area.
Block by block
How we mapped it.
We spent months walking every block of downtown, photographing and documenting each vacant site. The result: an interactive block-by-block map — with a photo gallery outlining the property’s history and its status.
Sources: City of Petaluma Zoning Map · Sonoma County Tax Collector · Regrid.com · CA Secretary of State business search
Found an error, or have a question? Reach the team at TheVacancyProject@urbanchat.org.
The path forward
We can fix it
Redevelopment brings housing, jobs, walkability, shade, and economic life.
What we’ve tried. Thirty years ago, the City adopted a plan to revitalize downtown and the industrial spaces east of the river, then largely left it to private developers. Some progress happened, but many projects stalled on cost, delay, and contamination — leaving uneven growth and empty lots behind. It’s a clear sign we need a new approach, and we’re ready to help build it.
What other cities have done. Cities that turned vacancies around took an active role — partnering in development, not just regulating it. Their playbook: cut red tape, invest in infrastructure, create new funding tools, and clean up contaminated sites.
Be part of it
Join the coalition
The Vacancy Project held its first organizing meeting on June 24, 2026, co-sponsored with Renaissance Petaluma. Subscribe for updates or join the coalition.